Improved Visual Content: By attending workshops focused on smartphone photography, tourism professionals can learn about framing, composition, and mobile photo editing apps and techniques, allowing them to create visually appealing content that effectively represents their brand. Improved visual content can significantly enhance their online presence, engage potential customers, and differentiate themselves from competitors.
Cost-Effective Marketing: Professional photography services can be expensive, particularly for small and medium-sized tourism businesses. By investing in smartphone photography workshops, operators can empower their staff to capture high-quality images in-house. This not only reduces costs but also enables businesses to have more control over the content they produce. With the widespread availability of smartphones, workshops can equip tourism operators with the necessary skills to create stunning visuals at minimal expense.
Adaptability and Agility: The tourism industry is dynamic, and trends change rapidly. Smartphone photography workshops can help tourism operators stay agile and adapt to emerging trends in visual communication. They can learn about the latest features of smartphone cameras and editing apps. This knowledge empowers operators and their staff to stay updated and harness the full potential of their mobile photography efforts.
a) A luxury resort organizing a smartphone photography workshop for its staff can enhance their ability to capture the property's stunning architecture, picturesque landscapes, and personalized guest experiences. Armed with improved skills, the staff can create visually stunning content that resonates with potential guests, ultimately leading to increased bookings.
b) A tour operator conducting a smartphone photography workshop for their guides can empower them to capture the vibrant local culture, unique wildlife encounters, and awe-inspiring landscapes. These guides can then share their captivating photos on social media, attracting the attention of adventure enthusiasts and nature lovers, and driving them to book their tours.
c) A restaurant hosting a smartphone photography workshop for its employees can enable them to capture mouth-watering dishes, vibrant ambience, and exceptional service. By sharing these enticing images on social media platforms or their website, the restaurant can entice food lovers and create a desire to dine at their establishment.
Networking Opportunities: A smartphone photography workshop gathers professionals from the tourism industry, providing a valuable platform for networking. By attending such an event, operators can connect with fellow industry peers, photographers, influencers, and potential collaborators. Building relationships and expanding professional networks can lead to future partnerships, joint ventures, and referrals, enhancing the operator's visibility and business prospects.
Collaboration Possibilities: Collaborative initiatives are becoming increasingly popular in the tourism industry. By attending a smartphone photography workshop, operators can identify potential collaborators who possess complementary skills or services.
Reduced Investment of the Workshop: I am not cheap! You want a professional workshop facilitator that has a combined background in educational design and smartphone photography to deliver the desired outcomes. Arranging a small group workshop for your own staff does ensure a more personal and relevant session. However, a small workshop with other tourism operators can share the cost between the number of attendees.
Learning from Each Other: One of the key advantages of attending a workshop is the opportunity to learn from industry peers. In a smartphone photography workshop, operators can share their experiences, exchange knowledge, and gain insights from others' expertise. Participants can share their pillars of content of what they photograph. These conversations can lead to creative ideas for capturing unique and engaging visuals. Learning from each other's successes and challenges can lead to improved visual content and innovative approaches to capturing the essence of a destination, ultimately enhancing the operator's marketing materials and customer experience
User-Generated Content: Participants in the workshops are likely to share their newly acquired photography skills and the captivating images they capture during their experiences on social media platforms. This user-generated content acts as organic advertising, reaching a wider audience and potentially attracting new customers who are inspired by the visually appealing images shared by workshop participants.
Strengthened Customer Relationships: Smartphone photography workshops provide an opportunity for tourism businesses to engage with their customers on a deeper level. By hosting interactive and educational sessions, businesses can establish a personal connection with participants, fostering a sense of loyalty and trust.
Differentiation from Competitors: In a competitive tourism landscape, businesses must find unique ways to differentiate themselves from competitors. By offering smartphone photography workshops, a business can stand out by adding value to their customers' experience.
Next step... contact Mike here or request your local council to contact Mike and arrange an in-person or online workshop.
"Our team takes lots of iPhone photos as part of agricultural extension work. Mike ran a great session that had everyone engaged and we all learned about some great tips and apps that we've been using since to improve the photos we post in our communications work."
- Graeme, Department of Economic Development, Jobs, Transport & Resources
"We arranged smartphone photography training with Mike for tourism businesses, which truly delivered on our goal of giving people simple tips and tools to help them capture more engaging professional photos using their phone."
- Ebony, Mornington Peninsula Regional Tourism
"The universal applicability of photos in business and Mikes' interactive, engaging style results in large workshop attendances. His workshops save our customers time and frustration, by giving them practical tips to implement straight away. Mike's presentations are dynamic and captivate the audience, who are just amazed and excited by what they can achieve on a mobile phone camera."
- Liz, Small Business Smart Business